AI Visibility Audit
We put your customers' real questions to ChatGPT, Gemini, Claude and Perplexity, and record who gets recommended, what is said about you, and what is wrong or missing.
AI search visibility
When Customers Ask AI, Be the Answer
More and more buyers ask ChatGPT, Gemini or Claude instead of scrolling through Google results. We make sure those assistants can find, understand and recommend your business and your products.
Ten Blue Links Became One Answer
A search engine shows a page of results and lets the customer choose. An AI assistant reads the web for them and replies with a single answer and a handful of names. If you are one of those names, you get a warm, pre-qualified customer. If you are not, you were never in the running - and you will not see it in your analytics.
That is true whether someone is asking for "a family hotel in Crete with a kids' club" or "an ecommerce platform that handles B2B price lists". The assistant can only recommend what it can read, understand and trust.
How AI Assistants Learn About You
There are four routes into an AI answer. Most businesses are only partly visible on each.
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Training data
What the public web said about you when the model was trained: your site, articles, reviews, forums and directories.
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Live web search
Assistants search and read pages while answering. Pages that load slowly or need JavaScript to show content are often skipped.
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Structured facts
Machine-readable data - prices, availability, locations, opening hours, FAQs - that can be quoted without guessing.
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Third-party proof
Reviews, listings, comparisons and press. Assistants favour businesses that independent sources also describe.
What We Do
Practical engineering and content work - not tricks to game a chatbot.
Machine-Readable Website
Server-rendered pages that deliver complete content as plain HTML, fast, with clean structure - so AI crawlers read everything a person sees.
Structured Data
Schema.org markup for your organisation, products, offers, rooms, reviews and FAQs, so the facts about you are unambiguous.
Answer-Ready Content
Pages written around the questions buyers ask: what it costs, who it is for, how it compares, what is included. Specific and quotable.
Crawler Access
Robots rules, sitemaps and an llms.txt file configured so AI crawlers are allowed in and pointed at the pages that matter.
Presence Beyond Your Site
Consistent, accurate facts across listings, review sites and directories - the independent sources assistants rely on for confirmation.
Product & Availability Feeds
Catalog, pricing and availability exposed through feeds and APIs, ready for AI shopping and booking features as they roll out.
Monitoring
Regular re-testing of your key questions and tracking of visits arriving from AI assistants, so you can see what is working.
B2C or B2B, the Question Comes First
People describe what they need in full sentences. Your content has to match those sentences.
Selling to Consumers
Travellers and shoppers ask for recommendations with their own constraints attached.
- "Boutique hotel in Athens with a rooftop pool, under €200"
- "Best running shoes for wide feet that ship to Greece"
- "Is it cheaper to book this hotel directly?"
We make sure your rooms, products, prices and policies are stated clearly enough to be matched.
Selling to Businesses
Buyers use AI to build a shortlist before they ever speak to a salesperson.
- "Which suppliers offer this with an API and EU hosting?"
- "Compare vendors for a 40-room hotel group"
- "Alternatives to our current platform for wholesale"
We publish the specifications, integrations, comparisons and case evidence that put you on that shortlist.
Common Questions
Is SEO dead?
No - it is the foundation. AI assistants lean heavily on search indexes and on the same signals search engines use: clear pages, fast loading, trusted mentions. What has changed is the finish line. Ranking on page one used to be the goal; now the goal is to be the business the assistant names in its answer.
Can you guarantee that ChatGPT will recommend us?
No, and nobody honestly can. AI answers vary between assistants, between users and from one day to the next. What we can do is remove the reasons you are being left out - pages the assistant cannot read, missing or contradictory facts, no evidence that you do what you say - and measure the change over time.
How long does it take to see a difference?
It depends on how the assistant gets its information. When it searches the web live, improvements to your site can show up within days or weeks. What a model learned during training only changes when a new model is released, which can take many months.
Does this work for both B2C and B2B?
Yes, but the questions differ. Consumers ask for recommendations ("a quiet hotel near the old town with parking"). Business buyers ask for shortlists and comparisons ("which booking engines integrate with our PMS"). We research the questions your buyers actually ask and build for those.
What is llms.txt?
A proposed convention: a plain-text file at the root of your site that summarises who you are and points AI systems to your most important pages. It is quick to add, so we include it, but it is not yet an official standard and assistants are not obliged to read it. It is one small piece, not the strategy.
We build it in from the start
Every booking engine, store and app we build is server-rendered and structured for machines as well as people. This site is too: plain HTML pages, schema.org data and an llms.txt file.
What does AI say about your business?
Tell us what you sell and who you sell to. We will show you what the assistants answer today and what it would take to change it.
Get an AI Visibility Audit